— is shallow discuss current situation of sale of network of industry of Chinese electric welder
Develop quickly in Internet application today, enterprise of domestic electric welder already valued the result of network sale more and more. In a few years of in the past, build a website, make searching engine shop on advertisement of promotion, network, net, join B2B website, begin E-MAIL sale to wait for network sale form to be promoted particularly row. A lot of enterprises undertake trying ceaselessly in these respects, among them fraction enterprise already savor benefit, but more enterprises still are helped without what find network sale however.
The author was engaged in longer network construction and servive routine. Here, author basis contacts business of medium electric welder industry actually to talk about his view in the current situation of network sale respect and problem.
Solder in China during information network works, the author contacted business of much Chinese electric welder and its website. Can say, I am begin from understanding business website first, just know a business next. Through investigating discovery, a lot of enterprises do not have mature design and plan to Internet sale, although be opposite on the whole,the application of the network and understanding rise somewhat, but far insufficient still. On one hand, utilization rate of resource of extensive of management of intranet wind sale, network thought of sale of deficient of talent of low, network, network has not mature, make thereby investment of intranet wind sale and redound unworthily, often be immersed in the predicament of white beautiful money; On the other hand, the method that the enterprise can use to network sale and method are not familiar also, a lot of companies still stop on Internet to the acknowledge of network sale, only simple do an intranet page or website. Actually, the network sale of these enterprises still compares backward level at.
In the job, hear partial enterprise to complain constantly: How didn't the website that we build “ bring brushstroke business, is the person that visits repeatedly even done not have? ” says exactly, build the website is network sale only to begin. Real network sale is more complex than traditional sale much, it is project of a system, it is the sale shift that strategy of a kind of sale and technology combine cheek by jowl, from the website promotion of construction, website, effect detects the client negotiates, the client dogs, sale management, each link needs a lot of skill and detail, need study ability masters.
Network sale regards a kind of brand-new sale as means, with traditional sale means photograph comparing has clear advantage.
Above all, network agency has transmission range wide, rate is rapid, restrict without time zone, without time layout tie, content detailed, multimedia conveys, figure vivid, two-way communication, feedback is rapid wait for a characteristic, be helpful for improving the efficiency that company sale information transmits, enhance the effect that company sale information spreads, reduce the cost that company sale information spreads.
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